China Construction Machinery Business Online
December 2012, Bulldozer Market Analysis in China

The sales continue to rebound in December, with a month-on-month growth of 32.55%.

According to the statistics of China Construction Machinery Business Online, the bulldozer sales volume totals 1066 units in December 2012, up 32.55% compared with last month and 88.34% compared with the same period last year. In 2012, the accumulative sales volume of the 11 major bulldozer manufacturers is 10,169 units, with a YoY reduction of 22.36%.

Shantui retains top position, with Zoomlion following behind.

In 2012, in terms of the accumulative sales volume, Shantui continues to rank the first, with 6324 units, with a market share of 62.19% although the sale volume decreasing 22.47% year-on-year; Zoomlion remains the second place by 795 units, with a YoY growth of 14.88% and a market share of 7.82%; HBXG ranks the third with the sales volume of 765 units, decreasing 31.88% year-on-year.

Bulldozers of 160-179HP are still hot, the demand is transferring to the large-tonnage products.

In 2012, the bulldozers of 160-179HP are still hot, with the largest market share which however drops 4.40%. Compared with 2011, the market share of 220-319hp products grow most by 4.50%, the next is 320-400hp dozers, with the market share rising 1.92%.

Export market analysis

In 2012, the accumulative export volume totals 4149 units, with a YoY growth of 18.37%, accounting for 40.80% of the total sales volume. Zoomlion, Yishan, XGMA, Dadi and Sinomach show great growth in the export volume; Shantui and HBXG rise slightly; Pengpu and LiuGong show a year-on-year reduction.

Macroscopic interpretation

1. China sees its GDP grow by 8.1% year-on-year in the first quarter of 2012, 7.6% in the second quarter, and 7.4% in the third quarter, slowing down quarter by quarter. China’s GDP growth rate has slowed down for 6 quarters, but according to the economic indicators in the fourth quarter, the growth rate is forecast to recover to 7.9%. The annual economic growth rate of 2012 is forecast to be 7.8%. The Q4 and annual economic data will be released on Jan. 18, 2013.

2. Real estate: According to the "Twelfth Five-Year" plan, there will be 36,000,000 units of low-cost housing, among which 17,000,000 units have been started during 2011-2012, and 19,000,000 units will be started during 2013-2015, 6,300,000 units a year. Because the government will not relax the real estate controls, there is big financial pressure on the construction of low-cost housing. It is predicted that the growth rate of the investment in real estate will be 15%.

3. Railway and highway construction: According to the Ministry of Railways, the fixed asset investment in railway in 2012 is improved to 630 billion yuan from 406 billion yuan at the beginning of the year, and the investment in capital construction rises to 516 billion yuan. From January to November, a fixed-assets investment of 506.969 billion yuan was completed, accounting for 80% of the year. In the last month, to complete the annual plant, the fixed-asset investment in railway must be 123.031 billion yuan.

The investment in highway begins to stabilize gradually. The investment in highway infrastructure has reached 1147.14399 billion yuan by November 2012, up 0.55% year-on-year, which is the first growth this year.

4. Mining industry: Seen from the investment operations in the first half year, the mining industry still keeps rapid growth. However, the price of the resources represented by coal and iron ore shows a downward trend, besides, against the background of the economy slowdown, the demand and price will decline further, which will restrain the investment in the mining industry.

5. Irrigation and water conservancy construction: According to the teleconference of national irrigation and water conservancy infrastructure construction this winter and next spring, the government will vigorously advance the irrigation and water conservancy construction this winter and next spring. According to the Ministry of Water Resources, the total investment in irrigation and water conservancy construction during winter 2012 to spring 2013 will exceed 330 billion yuan.

6. Export market: “Made in China” construction machinery products have been exported to many countries, mainly focusing on countries in Southeast Asia and Middle Africa. Along with the increased overseas expansion strength of Chinese equipment manufacturers and improved product quality, the overseas sales volume must show an upward trend. Besides, the high cost performance is the biggest advantage of China-made machinery for export.

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