China Construction Machinery Business Online
March 2014, Loader Market Analysis in China

The sales volume is ***** units, decreasing **.**% year-on-year.

According to the statistics of China Construction Machinery Business Online, the loader sales volume of the major loader manufacturers totals **** units in March 2014, up **.**% compared with last month and down **.**% compared with the same period last year.

From January to March 2014, the sales volume in China is **** units, up **.**% year-on-year, slightly better than last year. The accumulated sales volume in the domestic market is **** units, up **.**% year-on-year; the export volume is *** units, down **.**% year-on-year.

LiuGong rises to the first position.

From January to March 2014, LiuGong ranks the first, with **** units, followed by Lonking, SDLG, XCMG, and XGMA. Among the top five brands, SDLG and XGMA show a small decline, the others grow in varying degrees, of which, XCMG has the largest growth of **.**%.

The 5t product is the best seller, with the market share of **.**%.

From January to March 2014, 5T and 3T loaders are still the most popular products, among which, 5T loaders have the largest market share of **.**%, 3T loaders have the second largest market share of **.**%. Compared with last year, the market share of 3t and below loaders drops, and that of skid steer loaders and backhoe loaders reduces slightly, and the market shares of other products increase.

Export market analysis

From January to March 2014, the total loader export volume is **** units, accounting for **.**% of the total sales volume, with a year-on-year reduction of **.**%. SDLG ranks the first with *** units, with an export market share of **.**%. In terms of the export growth rate, Anhui Heli, Doosan, XCMG, Lonking, and Changlin show great performance, among which, Anhui Heli is up to **.**%. The hot products for export are 5T and 3T loaders, similar to the domestic demands. The exports of most products, except 5t and 6-7t loaders, drop compared with last year.


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