China Construction Machinery Business Online
Excavator Market Operations and Forecast Analysis Report (2016)

Abstract
2016 is the first year of China’s “13th Five Year Plan”. In this year,China has issued various reform policies and there is outstanding bottoming process in China’s economic development. It is expected that there will be a “L”shaped development mode. The stable economic development also supports the excavator machinery industry. According to the statistics, as of December 2016, there are about 40 foreign companies that have been investing in the production of excavators in China, which is **% lower compared with the figure in the peak period in 2011. Among which, there are about 20 large scale manufacturing enterprises and their planned annual capacity is about ****** units of excavators. There are more than 1,000 large scale excavator dealers and distributors. In 2016, the total sales of the major 20+ excavator manufactures exceeds ***** units of excavators(including export sales), including 1~190 ton excavators of about 600 different models and specifications.

Through a series of measures like cutting excessive industrial capacity, reducing inventory, deleveraging, reducing cost, compensating for the weak points, and optimizing product structure and layout, the excavator market becomes more rational in the fluctuation and has achieved dual improvement in terms of technological innovation and service quality. Aiming at the market segment that meet with the company’s characteristics and win in the differentiated competition. Looking into the whole world, we shall actively participate in the competition in international markets and pursue wider development space. Compared with corresponding period in 2015, the excavator sales grows by 70% during August - December 2016. And we have received more than 60,000 pieces of excavator order inquires on our Tiebi Mall(http://product.21-sun.com/) during this period, which indicates that e-commerce is becoming an important sales channel for excavator products.

Looking into the future, the development of excavator market is restricted by adverse factors like the decline in the real estate and mining industry and is also pulled by the steady improvement in the traffic infrastructure sector. After years of depression, can the excavator market rebound in 2017-2018? You will find the answer after reading the report.

Contents
Chapter I. Industry Overview
I. Overview of Construction Machinery Industry
1. Overview of construction machinery industry
2. Development history of construction machinery industry
3. Major factors that affect the development of construction machinery industry
4. Analysis on the development of construction machinery industry
II. Overview of Excavator Industry
1. Industry overview
2. Major excavator enterprises
III. Latest Development Trend of Excavator Industry
IV. Major Events In Excavator Industry
V. Factors That Affect Excavator Sales
Chapter II. Macro-Environment Analysis
I. Manufacturing Industry PMI Index Analysis
II. Steel Price Analysis
III. Fixed Assets Investment Analysis
1. Real estate investment analysis
2. Railroad investment analysis
3. Traffic fix assets investment analysis
4. Water conservancy projects investment analysis
IV. Overseas Market Analysis
Chapter III Market Pattern Analysis
I. Sales Analysis
II. Market Trend Analysis
III. Market Competition Analysis
IV. Product Structure Analysis
V. Regional Sales Analysis
VI. Import & Export Analysis
VII. Large Orders
Chapter IV. Ecommerce Behavior Analysis
I. Ecommerce Development Analysis for Construction Machinery Industry
II. Data Report of Basic Characteristics of Internet User in Constructon Machinery Industry
1.Construction machinery industry user group analysis
2.Regional analysis of users in construction machinery industry
3.Analysis of construction machinery users’ time online
4.Construction machinery user segment analysis
5.New/regular customer proportion analysis
III. Construction Machinery User Interest Analysis Report
1.Construction machinery users’ interest information analysis
2.Construction machinery users’ concerns analysis
IV. Data Report of Construction Machinery User’s Online Inquiry Behavior
1. Online inquiry tendency analysis
2. Number of online inquirers analysis
3. Analysis of hot construction machinery products inquired online
4. Analysis of online deals of construction machinery products in 2016
5. Online purchase satisfaction analysis
6. Online inquiry brand preference survey
7. Regional analysis of excavator inquiries
8. Excavator model inquiry analysis
9. Analysis of excavator inquiries and deals completed
V. Summary on Construction Machinery User’s Ecommerce Behavior
Chapter V. Prospect Forecast
I. Future Demand Analysis
II. Future Sales Channel Analysis
III. Future Sales Prediction
 

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