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Over the past ten years from 1997 to 2006,Chinese excavator industry has achieved unprecedented growth,increase at the rate of 30% each
year. By the end of August this year, the sales of main 20 excavator manufacturers has reached 32933
units. Favourable development trend and market scope show the bright future for excavator
industry, it's expected that the overall sales volume can reach 43000 units this year.
From the past 10 years history of excavator market, domestic excavator market is rapidly expanding .Especially with the continuous expansion of
infrastructure and mature macrocontrol on construction industry,
domestic excavator market has come to the rational development
mode. it can be estimated that by the end of 2010, sales of excavator in our market can reach 69000 units if increasing at the rate of 15%.By the figure analysis provided by
Chinese excavator machinery association, then which factors promote excavator industry?
First, domestic excavator market possesses huge market space.
Capacity of construction machinery in one country is always in
proportion to the area and population. China is a developing country which has a big territory and is still building lots of
infrastructures, in the process of building modern society ,the demand for excavators is large.
Second, domestic excavator market have favourable economical
environment. during 11th 5-year national development plan, the average growth rate of our country remains at 8%,central government will commit more investments on major infrastructure such as
transportation, power and railways. Moreover, industry experts believes that during the period of 11th five-year
plan, construction machinery industry will develope at the rate above 14%,By the end of 2010,the demand for construction machinery will reach 220 billion.
Third, the excavator market in Japan and Europe come to anabiosis,
Asia and Latin America market are also rising at a fast rate, it's estimated in upcoming 5
years, the domestic excavator market will remain stable development
trend, domestic excavator manufacturer should make use of this opportunity and seek for
agents, attend large-scale exhibition to explore international
market, the exportation volume from January to September in 2006 reaches 3033
units, increase sharply than last year.
In a word, the future development trend of excavator industry in China will show positive momentum and advantageous
factors, also it will face the opportunities and challenges at the same
time, extensive market potential and profit margin will bring more fierce competition ,hence domestic excavator manufacturers should made
enough preparation for the possible difficulties and chances. |
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