In 2025, MAXPOWER officially enters the important development milestone of its 10th anniversary. Since its launch in 2015 amid the downturn of the construction machinery industry, the company has always adhered to the original aspiration of "Deeply Rooted in the Industry, Building Dreams with Quality" and the core belief of "Unite for Dreams, Strive Together". By focusing on overseas market expansion and customized innovation, MAXPOWER has grown from a start-up office of less than 100 square meters into a national high-tech enterprise and a national-level "Specialized, Refined, Characteristic, and Innovative" Little Giant Enterprise with strong technical strength and industry influence, covering more than 30 countries and regions worldwide. Today, it stands as an outstanding partner in the field of customized construction machinery solutions.
A Decade of Foundation: Anchoring the Course with Original Aspiration, Solidifying the Foundation with Unity
In 2015, affected by the dual impacts of national macro-control and global economic downturn, the construction machinery industry fell into a profound adjustment. Leveraging over 20 years of industry management experience and strong resource integration capabilities, MAXPOWER's founding team broke away from the traditional "production-first, sales-later" model, accurately positioned itself in the overseas market, and focused on high-quality products and customized demand development, thus forging a differentiated development path. The brand name "MAXPOWER" not only embodies the commitment of "maximizing power for innovation, exploration, and service" but also holds the vision of becoming the "maximum power" for the development of customers, distributors, and suppliers.
Over the past decade, MAXPOWER has regarded "R&D" as its most important investment, with R&D investment accounting for more than 5% of annual revenue. It has accumulated nearly 100 core patents, built a full-series product matrix covering micro-equipment of 1.8 tons to heavy-duty equipment of 80 tons, and expanded into multiple segmented fields such as new energy, railway equipment, and special machinery. From being recognized as a national high-tech enterprise in 2018 to being listed as a national-level "Specialized, Refined, Characteristic, and Innovative" Little Giant Enterprise in 2025, from exporting products immediately after production to building a global distribution network and establishing overseas branches and sales outlets, MAXPOWER's decade of growth is not only the result of its own intensive cultivation but also the recognition of its cooperation mechanism and innovative spirit by partners, as well as the joint adherence to the belief of "Made in China" by all MAXPOWER employees.
This adherence runs through the entire enterprise: the leadership steers the direction with strategic vision, the executive team implements the blueprint with a "nail-like" spirit, and every employee—from precise debugging in the workshop to refining solutions in the office—passes on the original aspiration. Distributors and suppliers at home and abroad have accompanied the company since its establishment, growing and expanding with it, forming a development community of "internal and external unity". This has enabled MAXPOWER to stand firm during the industry downturn and accelerate its development during the market recovery.
Striving for the Present: Driving Growth with Opportunities, Uniting Forces for Win-Win
With the technological upgrading of China's construction machinery and the improvement of supporting systems, the once unattainable high-end European and American markets have become new development opportunities, while miniaturization, multi-functionality, and intelligence have opened up new tracks for the industry. Seizing these opportunities, MAXPOWER adheres to the principle of "daring to explore and advancing steadily". It established a special team targeting the needs of the small construction machinery sector, achieving full-chain collaboration from market research and product R&D to supporting optimization and production organization. It efficiently completed the serialized layout of micro-excavator products and successfully obtained European CE certification and North American EPA certification, thus opening the door to the European and American markets.
A scientific management system, an innovative cooperation mechanism, and a tenacious spirit of striving have driven MAXPOWER to maintain a steady growth momentum. In 2025, the company's revenue from small equipment achieved significant year-on-year growth, once again confirming the strong synergy of precise decision-making and efficient execution. As market competition enters an era of full-industry chain competition, MAXPOWER has always adhered to the development concept of "mutual promotion and common growth among upstream and downstream partners", sharing development opportunities and jointly undertaking market challenges with its partners. Every achievement today is not a "solo performance" of a single enterprise, but a "chorus" of internal and external forces, a "symphony" co-composed by the entire industrial chain. This has become MAXPOWER's core strength in responding to market changes and seizing the opportunities of the times.
Building Dreams for the Future: Leading the Industry with Innovation, Forging Ahead Together with Partners
Honors belong to the past, and the journey ahead is endless. Facing the new trends in industry development, MAXPOWER has clarified its future direction: accelerating product iteration and upgrading through technological progress, and continuously deepening the advantages of product serialization, differentiation, and customization; creating a differentiated operation and development model, exploring the optimal production path, realizing small-batch and multi-variety production to accurately meet the special needs of customers in the new era and maximize value-added. "In the future, MAXPOWER will not only be a product manufacturer but also a leader of new industry models. We hope to drive industry progress with technology and enable every employee to realize their value on this platform," the company's leadership stated with a clear and firm vision for the future.
From the persistence of the older generation of MAXPOWER employees to the striving of the new generation such as post-95 R&D engineers, the corporate spirit continues to radiate new vitality through inheritance. All employees will join hands with the company to forge ahead into the future. Meanwhile, MAXPOWER looks forward to "chasing dreams and fulfilling dreams together" with global partners: the vast overseas market and diverse differentiated needs provide broad space for cooperation between both parties. The 10th anniversary is a new starting point. The company will continue to seek like-minded "fellow travelers" and explore broader horizons through win-win development.
A Decade of Cultivation Bears Fruit; Stay True to the Original Aspiration and Embark on a New Journey
Over the past decade of unity, MAXPOWER has laid a solid foundation as a partner in customized construction machinery solutions, adhering to the benchmarks of "High Quality, High Efficiency, Trust, and Win-Win". At this moment of cohesion, the company seizes the opportunities of the times and lets the value of customization illuminate every cooperation journey. In the future, MAXPOWER will continue to define standards with quality, drive development with efficiency, connect partners with trust, and achieve the future through win-win cooperation.
Standing at the historical node of the 10th anniversary, MAXPOWER extends sincere gratitude to all employees, distributors, suppliers, and partners from all walks of life who have accompanied the company's growth. In the next decade, MAXPOWER will stay true to its original aspiration, forge ahead with determination, jointly depict a new chapter of development with every "fellow traveler", and never stop on the road of "Uniting for Dreams and Striving Together"!
