SANY Group hosted its inaugural European Dealer & Premium Customer Summit under the theme "Empowering Partnerships, Redefining Excellence" in Changsha, uniting over 500 partners from 31 European countries. The landmark event generated over RMB 500 million (USD 69M) in orders and intended orders across SANY’s full product portfolio.
Historic Momentum: Growth Fueled by Innovation
SANY Europe delivered its strongest half-year performance ever, with H1 2025 sales surging 50% YoY – setting consecutive monthly records. Rotating Chairman of SANY Group Tang Xiuguo opened the gala dinner by extending an enthusiastic invitation: "We welcome both your business collaboration and your personal exploration of China – bring your families to visit our country and SANY."
Chairman of SANY Europe Xu Ming delivered a keynote, "Why SANY" framed the opportunity: "This is a historic moment to leverage our partnership. We urge proactive engagement to redefine industry excellence and build a shared future."
The summit’s highlight was the launch of SANY’s 2025 Europe Dealer Empowerment Policy – a tailored strategy that sparked immediate action, with some dealers even drafting handwritten procurement lists during the gala dinner.
Perception Transformed: Europe Witnesses SANY’s Smart Manufacturing
During the seven days, the guests embarked on an immersive tour across seven SANY industrial bases (Kunshan, Huzhou, Changsha, Ningxiang, Zhuhai). From the WEF-Certified Lighthouse Factory to the World’s No.1 Crane, from the Industry-Leading 5G Remote-Controlled Excavators to the world’s longest-range e-truck, they witnessed technological leadership firsthand.
"We’re hiring two additional salespeople immediately to expand SANY’s market."
— Head of SWH
"Not factories – these are engineering CITIES! You’ve made machinery an art form."
— French Delegation
Hospitality as a Brand Standard
SANY extended world-class hospitality to its European partners through a curated itinerary including:
A private G20-level “Impression West Lake” performance in Hangzhou
A strategic dialogue cruise along Shanghai’s iconic Huangpu River
High-speed rail collaboration sessions en route to Changsha
Spanish partner Santos captured the sentiment: "Experiencing Chinese culture at this level, while witnessing SANY’s brand power firsthand, is truly irreplaceable." Polish partner Marek added: "The flawless execution at every stage gives us complete confidence in this partnership."
As Xu Ming said at the summit, “Seeing is believing.” The head of French dealer B2M TP stated,
“After this journey, we fully understand SANY’s vision, strength, and limitless potential. We proudly represent your brand — and commit to a long-term partnership.”
