Recently, the Shantui franchise store in Benghazi, Libya, was grandly opened. This is the third franchise store established by Shantui's joint agent Company, in the Libyan market, following the franchise stores in Tripoli and Misrata. The store has undergone a brand-new upgrade integrating the latest VI design elements of Shantui. It covers an area of approximately 8,000 square meters and is located in the core area near Benghazi International Airport, enjoying a favorable geographical location. The opening of this franchise store will further enhance the brand influence of Shantui and consolidate Shantui's layout in the African market.
More than 200 guests, including senior local government officials, contractors of key infrastructure construction projects, and representatives of major customers, were invited to the opening ceremony. Han Baohui, Deputy General Manager of Shantui Construction Machinery Co., Ltd., and representatives from the African region attended the scene and had cordial talks with the dealers and the guests present.
During the opening ceremony, the joint agent of Shantui highlighted the development of Shandong Heavy Industry Group and Shantui in Africa and Libya. It also gave a detailed introduction to the full range of construction machinery products upgraded according to the working conditions of the Libyan market, as well as integrated and intelligent construction solutions. These attracted great attention from the attending customers.
During this opening ceremony, a full range of Shantui products, including excavators, bulldozers, loaders, road rollers, and motor graders, were displayed simultaneously. With its outstanding product reliability and a complete "sales-service-parts" integrated solution, Shantui has established a high-quality brand image in the Libyan market.
Taking the opening of this franchise store as an opportunity, Shantui will further deepen its channel layout in the African market, comprehensively upgrade its brand image, improve the construction of local channels and service networks, and contribute to the significant development of the construction machinery industry in Africa.
