From November 26th to 29th, 2024, the 4-day bauma CHINA 2024 came to a successful conclusion. After a 4-year hiatus, the Shanghai bauma exhibition is the most anticipated event in the global construction machinery industry, gathering top construction machinery brands worldwide and attracting tens of thousands of customers from various countries. At this grand event, SUNHUNK officially launched its global brand strategy and a new series of products
During the bauma exhibition, to let global users fully experience the quality and charm of SUNHUNK products, SUNHUNK adopted the theme of “China’s Response, Excellence in Delivery” and showcased a series of theme activities and interactive experiences for global audiences, including product appreciation, equipment demonstrations, exciting live streams, new product machine tours, host explorations, and IP internet celebrity check-ins. These events attracted nearly 30 million people to interact and watch both online and offline, perfectly showcasing the profound technological strength and global presence of SUNHUNK!
SAFES:
S: All-Scenario Solutions
A: Assured Quality
F: Fast Response
E: Exceptional Value
For a long time, SUNHUNK has been committed to placing customer value at the center and leading with technological innovation. It is based on this product philosophy that SUNHUNK has launched a brand new series of products, including folding arm cranes, straight arm cranes, semi-trailer dump trucks, semi-trailer curtain side vehicles, semi-trailer refrigerated vehicles, and articulated axle refrigerated trains, among others.
During the exhibition, SUNHUNK hosted a global brand strategy launch event and a new product release for the folding arm truck crane H6280. This event was live-streamed simultaneously online and on-site, with participation from SUNHUNK, domestic and international dealers, suppliers, frontline users, online and offline clients, and media friends. Together, they witnessed the grand launch of the “SUNHUNK Global Brand Strategy” and the “H6280 Folding Arm Truck Crane Strategic New Product.” With over 30 years of deep exploration in new technologies and models in the specialized vehicle field, SUNHUNK was awarded the “Intelligent Equipment Award” in the engineering machinery sector.
To showcase the superior performance of its products, SUNHUNK conducted product demonstrations on-site, attracting a large number of viewers to experience and observe. The micro-motion performance and precise operation capabilities of the folding arm truck crane H3480 drew continuous amazement from the audience. In addition, the fully folding truck crane K1680 and the folding arm truck crane H8280 also became popular spots for on-site check-ins.
SUNHUNK Brand Image Upgrade: A New Voyage
In this new historical period with the globalization wave surging, to accelerate the creation of a globally competitive brand, the pioneer SUNHUNK is ready to embrace the world. It has officially launched the global brand strategy for its specialized vehicle business, formally adopting SUNHUNK as the international brand for its dump trucks, truck-mounted cranes, and refrigerated trucks, while continuing to use the SUNHUNK brand name domestically in China. At the 2024 Shanghai bauma Exhibition, SUNHUNK, with its new brand vision, brand philosophy, and brand image, has embarked on a grand new chapter in accelerating its global strategic deployment.
The brand upgrade opens a new height. The launch of the global brand strategy is based on the global business strategy plan, aiming to better adapt to the international market environment, better serve international customers, strengthen links with international customers, and officially sound the horn for transitioning from brand export to brand globalization. It also marks the beginning of SUNHUNK’s journey to becoming a “world-class specialized transportation solution provider.”
Lively Live Interaction Sets the Stage on Fire
To allow exhibition visitors to more intuitively understand and experience SUNHUNK’s products and services, SUNHUNK held a series of product promotion, product appreciation, new product walkaround explanations, and product demonstrations during the exhibition. These activities attracted numerous professional visitors to stop by, consult, and negotiate, showcasing SUNHUNK’s sincerity and technical strength in creating value for customers and partners.
The popular host exploring the exhibition became a highlight of SUNHUNK’s presence at this event. Through the immersive explanations of the popular host and interactions with SUNHUNK’s technical personnel, visitors could get up close and personal with the product highlights and advantages of SUNHUNK, showcasing the bustling scene at the booth. Additionally, interactive performances with national characteristics, flash interactions, and IP image check-in activities made SUNHUNK’s booth extremely popular. To provide the audience with more interesting interactive experiences, SUNHUNK launched a 24/7 multi-platform, non-stop live streaming event, featuring real-life equipment viewing and explanations, red envelopes, and exquisite gifts, as well as various promotional policies. This allowed the audience to experience the unique charm of SUNHUNK’s booth and all its products from the comfort of their homes, offering a visual and auditory feast for the engineering machinery enthusiasts!
At this exhibition, the high-end product lineup and scenario-based exhibition design made SUNHUNK the focal point of attention, attracting the eyes of customers from around the world.
“China’s Response, Excellence in Delivery”
SUNHUNK, with wisdom and perseverance, has injected new heights into brand development.
With quality and innovation, it has infused new momentum into China’s construction machinery industry.
In the future, SUNHUNK will continue to collaborate with original equipment manufacturers, dealers, and suppliers to deeply understand the application scenarios of customers,
offering the safest, most reliable, and most efficient integrated lifting, transportation, and unloading solutions to global customers.
It aims to become the most trusted transportation solution provider globally, shaping the future of the specialized vehicle transportation industry and contributing to social prosperity.
As the 2024 Shanghai bauma Exhibition fades into the past,
SUNHUNK looks forward to meeting you again
at the 2026 Shanghai bauma Exhibition to share in the grand product feast!
