Recently, the Philippine International Construction Machinery Exhibition (PHIL CONSTRUCT) grandly kicked off at the SMX Convention Center in Manila on November 6. TYSIM Piling Equipment Co., Ltd. (hereinafter referred to as "TYSIM") joined hands with its local Philippine agent BORTECH to participate in the exhibition. With its customized product matrix, core technological achievements and in-depth localized service model, TYSIM stood out as the highlight of the exhibition. This appearance not only demonstrates TYSIM's strategic depth in the Southeast Asian market, but also validates the sound interactive ecosystem of "joint technology research and market co-construction" between TYSIM and its regional agents.
Product Customization: KR Series Adapted to Tropical Working Conditions
TYSIM two flagship products – the KR50 attachment and KR60 Rotary Drilling Rig – have become star exhibits at the venue for meeting the needs of small and medium-sized infrastructure projects in the Philippines. As a core component developed by TYSIM for light construction scenarios in Southeast Asia, the KR50 attachment boasts the "three fast and one economical" advantages. It is suitable for narrow rural roads and small building pile foundation construction in Southeast Asia including the Philippines, quickly adapting to 8-25 ton excavator chassis of various brands and reducing customers' equipment investment costs. The KR60 Rotary Drilling Rig is specifically designed for small ports and home-stay cluster infrastructure in Southeast Asian islands. It can realize inter-island transportation via small ferries, solving the pain point of "difficulty in transporting large equipment to islands". With a maximum drilling diameter of 1.2 meters and depth of 20 meters, it perfectly matches the local small pile foundation construction needs.
Regional Reach: Building SEA's "Three-in-One" Service Network
This exhibition participation is a key move in TYSIM's strategic layout in Southeast Asia. As a leading enterprise in small and medium-sized piling equipment with over a decade of deep roots in the regional market, TYSIM has established a three-in-one service system of "marketing center + spare parts warehouse + training base" in Indonesia, Malaysia, the Philippines and Thailand. Its products are exported to more than 60 countries, with overseas sales accounting for 50% of total revenue. For the Philippine market, the company has set up spare parts warehouses in Manila and Cebu, stocking core components of the KR series to significantly shorten the delivery cycle of key accessories. It has also jointly formed a professional service team to provide 24-hour construction method consulting and equipment maintenance services, with a response speed 30% faster than the industry average. Notably, TYSIM's Caterpillar chassis series has been integrated into Caterpillar's global dealer service system. Philippine customers can enjoy standardized after-sales support through Caterpillar's global network, and this "dual-channel" service model further strengthens the brand's regional competitiveness.
Positive Interaction: Jointly Exploring New Market Horizons
A mature win-win cooperation mechanism has been formed between TYSIM and its Philippine agents: TYSIM provides technical R&D and global supply chain support, while the agents leverage their advantages in local channels, policy interpretation, service support and customer resources to jointly promote market expansion. In the interview, Simon Xin, Chairman of TYSIM, stated: "The Philippines is one of the key hubs of TYSIM's Southeast Asian strategy. Deep integration with local agents enables us to quickly respond to market demands. In the future, we will continue to take core products such as the KR series of modular small and medium-sized rotary drilling rigs as the key driver, and deepen the 'technology + service' model to provide more valuable Chinese solutions for infrastructure development in Southeast Asia."
